Generators are a multi-billion-dollar business. With harsh weather and the aging grid, power loss and rolling brownouts are commonplace. The market is wide open for a company that can provide turn-key solutions from design to start-up. Our franchisees do not experience the learning curve associated with most companies because generators are all we do.
These unplanned and power outages are becoming more commonplace. The piece of mind that is gained with a dependable backup power solution for the entire house is immeasurable.
Partnerships and organic lead generation from Generator Supercenter are vital to our marketing and advertising efforts. Millions of dollars are spent annually on advertising by our suppliers to promote the value and professionalism of our generator products and services.
Combined efforts by our suppliers, retail partners, and local marketing translate into high consumer awareness of a standby generator and installation.
Our marketing team will work with franchise owners to identify expansion opportunities and provide guidance during the site selection process. Our team will assist in providing facility design direction and prototypical floor plans.
The corporate marketing team works with many forms of media to implement national branding strategies. From print and radio to internet marketing and database driven CRM, our team of marketing professionals will be there to promote Generator Supercenter and joint partnerships
Our general managers are available to you as a valuable source of support, insight, and guidance. A mutual respect exists between Generator Supercenter franchises and corporate-owned stores that allow the sharing of experiences and best practices.
Corporate support consists of the following key groups: sales support, marketing support, installation, and service support.
Franchisees have direct access to these groups to assist with the many details of managing their business.
The Training Center at our corporate office is your introduction to our team of training professionals. In addition to new franchisee training, our training staff will assist at the local level to coordinate training initiatives for you and your employees at your location.
We have an experienced leadership team that is committed to driving the future growth of Generator Supercenter by working closely with our franchisees and franchisee support teams.