Natural disasters and other factors that can cause power outages are becoming more common in the US – particularly on the Pacific Coast.

If you’ve been longing to be your own boss and start a business in California, Washington, or Oregon, now is the perfect time to invest in a Generac franchise like Generator Supercenter.


When you become a franchisee in this region, not only will you have an untapped market full of sales opportunities, but you’ll also have the support and backing of our team throughout the life of your business to ensure that you remain successful. 

There’s a High Demand for House Generator Sales and Service on the Pacific Coast

Power outages are becoming so prevalent that generators are seen by many people as essential. Generac, the leading seller of generators, estimates that fewer than 6% of US homes have a generator.

Yet, the need for backup power sources in the US is growing due to the increased risk of power outages that can last for days or even weeks. Here are four common causes of power failure that your franchise can assist with:


Brownouts occur due to an insufficient power supply – either inside or outside of your home – and typically only last for a few minutes to a few hours. They are called brownouts because of the way in which they dim your lights from a bright light to a dingy brown shade.

However, don’t let their short duration fool you. You will likely still have power during a brownout, but certain appliances may not work, and the reduced power supply may harm computers and other electronic devices. The causes of brownouts include the following:

External Causes (outside your home):

Internal Causes (inside your home):

Brownouts can occur for many reasons, some of which can be controlled. For those external causes that are out of peoples’ control, a generator is essential in maintaining a balanced power supply. 

Is Now the Right Time to Become a Generac Dealer?

Rolling Blackouts

Rolling blackouts are temporary power outages that are used to manage the power grid when the demand for power is high. Cutting power in a controlled manner for brief periods ensures that the grid does not become overloaded, and the power can be shared among everyone equally.

Typically, essential facilities like hospitals are not affected by rolling blackouts, but those who are affected can find themselves stuck without power at very inconvenient and potentially dangerous times. 

The prevalence of rolling blackouts is increasing on the Pacific Coast, and people will likely begin to find themselves without power more often.

Those wise enough to invest in a Generac franchise can strike while the iron is hot and provide consumers with the necessary products and expertise to meet the demand.

Natural Disasters

Natural disasters, such as hurricanes, tornados, and wildfires, are also becoming more common nationwide. They can seemingly come out of nowhere and leave people little time to prepare. When power is lost due to a natural disaster, it can take days, weeks, or even months to be completely restored, depending on the level of damage and destruction in the area.

The Pacific Coast is no stranger to unfortunate weather, and those who do not have whole-house generators will likely consider investing as the risk of natural disasters continues to increase. It’s better to be proactive than reactive, and your franchise can help in this regard!

Outdated Power Grid

It’s no secret that the majority of the power grid in the US is outdated. In fact, over 70% of the US electricity grid is more than 25 years old. This means it is becoming increasingly vulnerable to extreme weather and continues to weaken as it ages. Though the intention is to replace the weakest parts of the grid, this type of large-scale replacement takes time.

While we wait, we remain susceptible to power outages that may begin to grow in frequency and duration as the grid continues to age. To prevent extended periods without power, many people are starting to consider being proactive by installing generators in their homes.

Join the #1 Seller of Generac Generators

The US generator market has grown significantly over the past few years, and the Pacific Coast is considered a “high-risk” area for energy issues.

Now is the perfect time to take advantage of this growing market and invest in a nationally recognized franchise with nearly two decades of experience in the standby power market. . 

Want to learn more about how you can be a pioneer on the Pacific Coast with a Generator Supercenter whole house generator franchise? Contact us today for more information!